The 2023 Siraya Go CreCar held its promotional press conference today (October 12th) at the MOTC in Taipei. The event was filled with spectacular performances, including a lively cheerleading squad that brought the atmosphere to a climax. Invited guests included the official of the MOTC Chen,Yen-Po, the official of the Tourism Administration Chen,Yen-Po, the representative from the office of the member of the Legislative Yuan Kuo Kuo-Wen Chen,Yen-Po, Director of the Siraya National Scenic Area Headquarters Hsu Chen-Neng, and Yan Xiang-zhao, Director of Tsou-Ma-Lai Farm. Joe Fang was the heavyweight Design Director invited to served as the judge of this event. Fang is the Creative Director of Joe Fang Studio, and the first-ever "Triple Gold" designer who has been responsible for designing the ceremonies of the Golden Bell Awards, Golden Melody Awards, and Golden Horse Awards. Last year's championship car and this year's newly constructed themed giant cake car were also unveiled, together with celebrities and famous cars to celebrate the tenth anniversary of the Siraya Go CreCar.
November 26th, the day of the event, is also the birthday of the Siraya National Scenic Area Headquarters. The first-ever reveal of a gigantic cake-themed car, designed under the brand of "Touching Siraya" with multiple shades of dreamy pastel green, instantly captivated the audience. VIPs on site were eager to try driving the eye-catching cake-themed car, and the host also invited them to take photos with it. Besides the thrilling competitions on the day of the event, there are also popular internet celebrity Food Truck, abundant prairie activities, and extra prize drawing. We invite everyone to Tsou-Ma-Lai Farm on November 26th to watch the exciting competitions and celebrate the tenth anniversary of the Go CreCar and the birthday of the Siraya National Scenic Area Headquarters, while also enjoying the rich natural scenery, culture and history of Siraya.
Chen,Yen-Po, Political Deputy Minister, Ministry of Transportation and Communications pointed out that not only does the Siraya National Scenic Area, Tourism Administration, MOTC boast rich cultural and natural assets, but it also has abundant reservoir resources, making it very suitable for cycling enthusiasts. Entering its tenth year, the Siraya Go CreCar is part of Taiwan Cycling Festival series and also Taiwan's only locally-organized self-made car race. The non-motorized, uniquely designed cars offer a different cycling experience and are given new definitions and spirits through the creativity, passion, and teamwork of the contestants. We hope to continue promoting this unique event internationally and attract more international travelers and teams to Taiwan to participate in the competition. This year, we have set a target of 6 million tourists coming to Taiwan; next year, we aim to welcome as many as 12 million visitors.
Lin, Hsin-Jen, Deputy Director General, Tourism Administration, Ministry of Transportation and Communications said, "The Siraya Go CreCar event is more than just a competition. Through collaboration in car-making among families, friends, and classmates, it embodies the core concepts of 'helping others for mutual benefit' and 'teamwork,' which are constantly emphasized by the Tourism Administration. We hope to invest in local tourism and strengthen regional travel and collaborative governance of the tourism union, while working with private-sector operators and local governments to drive the local tourism industry."
Hsu Chen-Neng, Director of the Siraya National Scenic Area Headquarters, said, "This year marks the 10th anniversary of the Siraya Go CreCar, and we have specially designed it around the theme of 'A Decade of Dazzling Siraya,' showcasing the accumulated achievements the Siraya Go CreCar since 2014. The day will be filled with spectacular activities at Tsou-Ma-Lai Farm, including a large inflatable amusement park, picnic on the lawn, and incessant prairie activities. We aim to offer tourists from all over Taiwan a cost-effective, wonderful experience and reward the broad public who have supported the Siraya Go CreCar for the past ten years."
The Siraya National Scenic Area Headquarters has specially crafted limited offers for those who enjoy traveling. Collaborating with local businesses around Tsou-Ma-Lai Farm, those who patronize collaborating stores in November, check-in with the tag '2023 Siraya Go CreCar,' and follow the Siraya National Scenic Area Headquarters' fan page will enjoy multiple discounts. We are also launching a two-day, one-night, in-depth tour of 'Touching Siraya' to introduce the features within the jurisdiction of Siraya to both domestic and foreign travelers. The itinerary is filled with local experiences and cultural enrichment, targeting tourists from Hong Kong and Macau to unveil the unique elegance of Siraya. This is complemented by various food, accommodation, travel, and shopping businesses linked to the '2023 Siraya Go CreCar,' allowing visitors to enjoy mango ice in Yujing, or stay overnight in Danei, Liuying, and Baihe, all at the most favorable prices for a premium experience.