The History of NASCAR, Formula E, Formula 1, WRC, and MotoGP

Last updated by Editorial team at xdzee.com on Wednesday, 17 September 2025
The History of NASCAR Formula E Formula 1 WRC and MotoGP

In 2025, sports media and broadcasting corporations play a pivotal role in shaping how fans engage with global sporting events. From the Olympics to the FIFA World Cup, from the NFL Super Bowl to Formula 1 Grand Prix, the reach and influence of broadcasting giants extend across continents, creating a seamless link between athletes and audiences. These corporations are more than just channels of entertainment; they are economic powerhouses, cultural influencers, and technological innovators.

For xdzee.com, where global sports, adventure, and travel intersect with business and media analysis, examining the top 20 sports media and broadcasting corporations worldwide provides an in-depth understanding of how these organizations drive fan engagement, advertising revenue, sponsorship deals, and cross-border collaborations. The industry is undergoing unprecedented transformation fueled by digital streaming, AI-driven personalization, and the ongoing battle between traditional broadcasters and tech-driven newcomers.

This article explores the 20 largest and most influential sports media corporations in the world, highlighting their histories, financial significance, technological innovations, and cultural impact. It also provides insights into how these companies adapt to challenges such as cord-cutting, piracy, and shifting consumer behavior while continuing to dominate global sports entertainment.

ESPN (The Walt Disney Company, USA)

ESPN, owned by The Walt Disney Company, remains the world’s leading sports media brand. Established in 1979, it revolutionized sports broadcasting with its 24-hour coverage and is now a global powerhouse. With multiple channels, digital platforms, and partnerships, ESPN reaches hundreds of millions of fans worldwide. Its flagship programs such as SportsCenter have become cultural staples, while its digital arm ESPN+ has attracted millions of subscribers who seek on-demand streaming.

The company holds significant broadcasting rights, including the NFL, NBA, Major League Baseball (MLB), and college sports under NCAA agreements. ESPN’s aggressive push into digital platforms has also expanded its footprint internationally. In 2025, its integration with Disney’s Hulu and Disney+ streaming services has made it one of the most versatile sports content providers in the world.

Learn more about ESPN’s global coverage.

NBC Sports (Comcast, USA)

NBC Sports, a division of Comcast’s NBCUniversal, has long been synonymous with major sporting events in the United States. With rights to the Olympic Games through 2032, NBC has solidified its reputation as the go-to broadcaster for one of the biggest global spectacles. The network also broadcasts the NFL’s Sunday Night Football, the Premier League in the United States, and various motorsport events.

NBC Sports has invested heavily in Peacock, its streaming platform, where live games, highlights, and exclusive programming attract millions of subscribers. Its success in digital sports streaming demonstrates how legacy broadcasters are adapting to modern consumption trends.

Discover more at NBC Sports.

Fox Sports (Fox Corporation, USA)

Fox Sports, launched in 1994, quickly became a challenger to ESPN by acquiring broadcasting rights to the NFL, MLB, and later, the FIFA World Cup. Owned by Fox Corporation, the network is widely recognized for its high-quality coverage and iconic sports personalities.

In 2022 and 2023, Fox’s coverage of the FIFA World Cup attracted record-breaking audiences in the United States. The network also holds regional sports networks that cover local baseball, basketball, and hockey teams. Fox’s streaming platforms are increasingly integrated with digital services, making it a formidable competitor in the sports broadcasting space.

More on Fox Sports.

CBS Sports (Paramount Global, USA)

CBS Sports, part of Paramount Global, is one of the most recognized names in sports broadcasting. Known for its coverage of the NFL (AFC games), college football, NCAA March Madness basketball tournament, and golf tournaments such as The Masters, CBS remains a staple in American households.

Its streaming service, Paramount+, is growing as a key destination for live sports content, offering games alongside films and television programming. CBS’s ability to blend tradition with modern digital platforms ensures its continued prominence in the sports media landscape.

Visit CBS Sports for updates.

Sky Sports (Sky Group, UK – Comcast Subsidiary)

Sky Sports, based in the United Kingdom and owned by Sky Group (a subsidiary of Comcast), has defined how football is consumed in Europe. With exclusive rights to the English Premier League (EPL) for decades, Sky Sports is the home of football for millions of fans.

Beyond football, Sky Sports covers Formula 1, cricket, golf, and rugby, delivering some of the most comprehensive coverage in Europe. Its integration with NOW TV allows fans to stream without traditional cable subscriptions, aligning perfectly with the trend of cord-cutting. Sky Sports also invests in high-definition broadcasts, AR-enhanced match analysis, and immersive fan experiences.

Learn more at Sky Sports.

Global Sports Media Giants 2025

Interactive Explorer: Top 20 Broadcasting Corporations

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BT Sport (TNT Sports, UK – Warner Bros. Discovery and BT Group Joint Venture)

Originally launched as BT Sport, the network rebranded in 2023 to TNT Sports following a joint venture between Warner Bros. Discovery and BT Group. The broadcaster is a major competitor to Sky Sports in the UK, holding rights to the UEFA Champions League, Europa League, Premier League, and rugby competitions.

TNT Sports’ collaboration with Warner Bros. Discovery has strengthened its digital strategy, integrating its sports content with platforms such as Discovery+. This creates an expansive ecosystem for fans who want flexibility in how they consume sports content.

Explore TNT Sports.

DAZN (UK-Based, Global Streaming Service)

DAZN has emerged as a game-changer in global sports media by adopting a streaming-first approach. Founded in 2016 in the UK, DAZN has grown rapidly by offering subscription-based access to live and on-demand sports, making it the “Netflix of sports.” Its aggressive expansion strategy included acquiring rights to boxing, MMA, football leagues in Europe and Asia, and more recently, women’s sports—a growing market segment in 2025.

DAZN has also struck deals with NFL Game Pass International and regional football leagues, giving it global reach. Its competitive pricing and mobile-first design have made it popular across Europe, North America, Asia, and Latin America. The company’s focus on data-driven personalization and its investment in women’s football, particularly the UEFA Women’s Champions League, has cemented DAZN as a progressive player reshaping the broadcasting industry.

Explore DAZN.

Amazon Prime Video Sports (Amazon, USA)

Amazon Prime Video Sports is proof that tech giants can disrupt traditional broadcasting. Over the past few years, Amazon has acquired rights to Thursday Night Football (NFL) in the United States, Premier League matches in the UK, and tennis tournaments such as the US Open.

Amazon leverages its vast Prime ecosystem to integrate live sports streaming with e-commerce, merchandising, and fan engagement tools. In 2025, its use of AI-enhanced commentary, interactive stats overlays, and multi-angle streaming places it at the forefront of sports innovation. Amazon is also exploring deeper integration of sports betting and e-commerce, making the fan experience more immersive and monetized.

Learn more on Amazon Prime Video.

beIN Sports (Qatar Media Corporation, Qatar)

beIN Sports, headquartered in Qatar, has grown into one of the most influential sports broadcasters across the Middle East, North Africa, Europe, and Asia. A subsidiary of Qatar Media Corporation, beIN owns extensive broadcasting rights, including the FIFA World Cup, UEFA tournaments, La Liga, Serie A, and Ligue 1.

The broadcaster has also expanded its presence in the digital space, offering fans access through streaming apps and pay-per-view models. Its global expansion strategy has positioned it as a powerful alternative to Western broadcasters, particularly in regions with growing sports markets. In 2025, beIN continues to invest in anti-piracy technology, protecting billions of dollars’ worth of broadcasting rights.

Visit beIN Sports.

Eurosport (Warner Bros. Discovery, Europe)

Eurosport, owned by Warner Bros. Discovery, has long been recognized as Europe’s multi-sport broadcaster. Famous for its extensive coverage of cycling (Tour de France), tennis Grand Slams, and winter sports, Eurosport is an established household name.

Its integration with Discovery+ has expanded its reach to digital-first audiences, while Warner Bros. Discovery’s investments in sports rights ensure that Eurosport remains competitive. In 2025, Eurosport is the official European broadcaster for the Olympic Games, bringing together millions of viewers across multiple languages and platforms.

Learn more at Eurosport.

Canal+ Sport (Vivendi Group, France)

Canal+ Sport, part of the Vivendi Group, is a dominant force in French sports broadcasting. It holds exclusive rights to Ligue 1 football, rugby, Formula 1, and European competitions. Canal+ has also expanded internationally, particularly in Africa, where its sports broadcasting services are among the most subscribed.

The network is known for premium sports coverage with advanced graphics, insightful analysis, and HD broadcasting. In 2025, Canal+ Sport integrates seamlessly with its streaming services, making it available to younger audiences who prefer on-demand digital content.

More at Canal+.

Sony Sports Network (Sony Pictures Networks India, India)

Sony Sports Network, a division of Sony Pictures Networks India, is one of the leading sports broadcasters in South Asia. It is the official broadcaster for UEFA competitions, WWE, UFC, and several cricket tournaments. Its presence in India—a country where cricket dominates—makes it a major rival to Disney Star India.

Sony Sports Network is also expanding its regional content in multiple Indian languages, ensuring broader accessibility. With the rise of mobile streaming in India, Sony has invested in digital-first experiences, leveraging Sony LIV, its streaming platform, to reach millions of sports fans.

Learn more at Sony LIV.

Star Sports (Disney Star, India)

Star Sports, under Disney Star India, is arguably the most powerful sports broadcaster in India. With exclusive rights to the Indian Premier League (IPL), International Cricket Council (ICC) tournaments, and domestic cricket leagues, Star Sports dominates cricket broadcasting—a sport watched by over a billion fans globally.

Beyond cricket, Star Sports also covers football leagues, kabaddi, and other emerging sports in India. Its integration with Disney+ Hotstar has made it one of the most widely used sports streaming services in Asia. In 2025, Star Sports continues to expand its influence through innovative multi-language commentary and fan engagement initiatives.

Visit Star Sports.

Tencent Sports (Tencent Holdings, China)

Tencent Sports, operated by Tencent Holdings, is one of the most powerful digital sports platforms in China. Tencent has acquired exclusive digital rights to major global competitions such as the NBA, English Premier League, and NFL, making it the primary gateway for Chinese fans to connect with international sports.

What sets Tencent apart is its integration of sports broadcasting with WeChat, QQ, and other Tencent-owned ecosystems. Fans can chat, stream, shop for merchandise, and even place bets without leaving the Tencent ecosystem. In 2025, Tencent is also investing heavily in AI-driven fan experiences, including real-time match analysis, interactive overlays, and immersive AR/VR broadcasts.

Learn more about Tencent Sports.

CCTV Sports (China Central Television, China)

CCTV Sports, a division of China Central Television (CCTV), remains the largest state-owned sports broadcaster in China. CCTV holds rights to the Olympic Games, FIFA World Cup, Asian Games, and numerous domestic competitions, making it essential viewing for millions of Chinese households.

Unlike Tencent, which is digitally native, CCTV continues to dominate through traditional broadcasting but has expanded into digital via CCTV-5 streaming services. Its government backing ensures its priority in broadcasting major international events. By 2025, CCTV remains a central figure in sports diplomacy and cultural influence across Asia.

Visit CCTV Sports.

ESPN Latin America (The Walt Disney Company, Latin America)

ESPN Latin America, a regional division of The Walt Disney Company, is the leading sports broadcaster across Central and South America. It offers coverage of football leagues, Copa Libertadores, NBA, NFL, and tennis Grand Slams, all in Spanish and Portuguese.

Its streaming platform, Star+, has become a popular service for fans in countries such as Brazil, Argentina, and Mexico, where demand for football coverage is enormous. ESPN’s ability to localize content for Latin American fans while maintaining global access to premium events ensures its ongoing dominance in the region.

Learn more about ESPN Latin America.

Globo Esporte (Grupo Globo, Brazil)

Globo Esporte, part of Grupo Globo, is Brazil’s leading sports broadcaster. Globo has long been the dominant media player in Brazil, with exclusive rights to the Campeonato Brasileiro Série A, FIFA tournaments, and international football.

Globo Esporte is not just a broadcaster; it is a cultural institution in Brazil. The network produces in-depth sports journalism, documentaries, and fan-focused programming that make it more than just a channel. Its digital platform, Globoplay, has grown significantly, allowing millions of fans to access sports on-demand.

Explore Globo Esporte.

SuperSport (MultiChoice Group, South Africa)

SuperSport, owned by MultiChoice Group, dominates sports broadcasting in Africa. With coverage across sub-Saharan Africa, SuperSport holds rights to the English Premier League, UEFA competitions, rugby tournaments, and cricket.

As the go-to sports network for much of the continent, SuperSport is integral in shaping Africa’s sports culture. Its broadcasts reach millions of households through the DStv platform, and in 2025, the company has invested in mobile streaming to serve Africa’s fast-growing smartphone user base. SuperSport’s presence ensures that global sports are accessible even in remote regions of Africa.

Learn more at SuperSport.

Eleven Sports (DAZN Group, Global)

Eleven Sports, now part of the DAZN Group, is a sports broadcaster that grew rapidly across Europe and Asia. Founded in 2015, Eleven Sports became known for its exclusive rights to football leagues, including Serie A, La Liga, and Belgian Pro League.

Although smaller compared to ESPN or Sky, Eleven Sports distinguished itself with affordable digital-first models and grassroots-level coverage. Its integration into DAZN in 2023 has expanded its scale and reach, turning it into an essential contributor to DAZN’s global sports strategy.

Visit Eleven Sports.

ESPN Australia & New Zealand (Disney, Oceania)

ESPN Australia & New Zealand, owned by The Walt Disney Company, dominates the Oceania region’s sports media landscape. Its content includes coverage of the NBA, NFL, MLB, NHL, and global tennis and golf tournaments.

In addition, ESPN collaborates with local broadcasters to deliver rugby union, AFL (Australian Football League), and cricket. Its strong partnerships with streaming platforms like Kayo Sports in Australia extend its influence in a region where sports culture is deeply ingrained in everyday life.

Discover ESPN Australia.

Rogers Sportsnet (Rogers Communications, Canada)

Rogers Sportsnet, part of Rogers Communications, is one of Canada’s premier sports broadcasters. Known widely as Sportsnet, it covers a vast range of sports including NHL hockey, Major League Baseball (with rights to the Toronto Blue Jays), and global competitions such as the NBA and Premier League.

Sportsnet has built its dominance through its deep investment in hockey—a sport that defines Canadian identity. Its digital platform, Sportsnet NOW, brings live games and highlights to audiences across North America, with mobile accessibility at the forefront. By 2025, Sportsnet continues to innovate with VR broadcasts and interactive fan engagement tools, ensuring it remains competitive in Canada’s evolving sports market.

Learn more at Sportsnet.

TSN (The Sports Network, Bell Media, Canada)

TSN, owned by Bell Media, is Rogers Sportsnet’s biggest competitor in Canada. TSN is known for its coverage of CFL (Canadian Football League), NHL hockey, NBA, and international tournaments such as the FIFA World Cup.

What sets TSN apart is its reputation for in-depth sports analysis and multi-platform coverage, combining traditional television with robust mobile streaming services. By 2025, TSN is enhancing fan experiences with AI-driven features such as personalized highlight reels and multilingual commentary, targeting Canada’s increasingly diverse population.

Visit TSN.

J Sports (Japan Sports Network, Japan)

J Sports, Japan’s largest sports broadcaster, is a significant player in Asia’s media landscape. Owned by Jupiter Telecommunications (J:COM), J Sports covers baseball (NPB), rugby, cycling, and international football. It is also known for broadcasting the Olympics and Formula 1, catering to Japan’s diverse sports-loving population.

With Japan being a global leader in technology-driven media innovation, J Sports has introduced 4K ultra-HD broadcasting, immersive VR replays, and multi-language options for international audiences. Its mobile-first platforms ensure fans can follow their favorite teams on the go, aligning with Japan’s tech-savvy culture.

Learn more about J Sports.

Sky Sport (Germany, Austria, Italy – Sky Group)

Sky Sport, a branch of Sky Group in continental Europe, is dominant in Germany, Austria, and Italy. The network covers Bundesliga football, Serie A, UEFA tournaments, and Formula 1, among other sports.

Sky Sport’s strength lies in its multi-country reach, offering localized content while leveraging pan-European rights deals. In 2025, Sky Sport continues to push innovations in augmented reality commentary, data-driven match statistics, and digital subscription models, making it a market leader in the European Union.

Explore Sky Sport Germany and Sky Sport Italy.

ESPN Africa (Disney, Africa)

ESPN Africa, a subsidiary of The Walt Disney Company, has been expanding aggressively across the African continent. While SuperSport remains the dominant force, ESPN Africa is carving out a niche by bringing international events such as the NBA, NFL, and European football to younger, urban audiences.

The channel collaborates with local leagues to showcase African talent, including CAF football competitions and athletics, helping boost grassroots development. Its integration with digital platforms ensures broader accessibility across Africa’s rapidly growing smartphone user base.

Learn more at ESPN Africa.

Conclusion: The Global Future of Sports Media

The global sports media and broadcasting industry in 2025 is defined by consolidation, competition, and digital transformation. Traditional broadcasters like ESPN, NBC Sports, and Sky Sports continue to hold dominance due to long-term rights agreements and brand trust. At the same time, tech-driven disruptors like Amazon Prime Video Sports, DAZN, and Tencent Sports are reshaping the fan experience through streaming, personalization, and interactive features.

Key trends shaping the future include:

Streaming-first dominance: Fans are increasingly shifting from traditional cable to digital subscriptions.

AI and AR integration: Enhanced statistics, immersive replays, and predictive insights are becoming standard.

Women’s sports growth: Companies like DAZN are investing heavily in women’s football and other underrepresented categories.

Globalization of rights: Broadcasters now compete for international rather than regional exclusivity.

Monetization ecosystems: Integration of betting, e-commerce, and merchandise within streaming platforms is creating new revenue streams.

These corporations are not just broadcasters; they are cultural architects shaping how billions of fans experience sports. For xdzee.com’s global audience, understanding the strategies of these top 20 sports media giants offers valuable insights into where the industry is heading—and how sports consumption will continue to evolve over the next decade.